Meet Anna

Watch Anna’s Video

To purchase the Nail Your New Job Negotiation Course with Anna just book your first session with her and pay for your place below.

Introducing Anna

Anna is a highly-experienced leadership coach for women. Her style is warm, encouraging and supportive – with a good dose of challenge and commerciality in the mix as well!

With her early-career HR experience at Shell and background in psychology she brings insight into how to help people be at their best. Combined with an MBA and having held senior Sales & Marketing roles at FMCG company Mars she is solutions-focused and commercial.

In her previous Sales Director roles at Mars she was trained in and applied negotiation skills with customers like Tesco and Sainsburys. She’s delighted to be part of the She Wins coaching team as she can bring practical negotiation tips and techniques to help talented women negotiate for themselves.

On a personal note, she’s a down-to-earth Kiwi, and a Mum to 3 energetic boys.

Superpower: Confidence-building. Anna helps you build your belief in yourself and your strengths, your personal presence under pressure, and your courage to embrace difficult conversations

Industry Specialisms: FMCG, Energy, Financial Services, Consulting, Law

MSc Occupational Psychology
MBA – IMD Business School, Switzerland
Practitioner Diploma – Academy of Executive Coaching

Client Testimonials:

Working with Anna has helped me make significant strides in my career, as well as enabling me to address some old patterns that were previously holding me back. Her experience as a psychologist combined with her expertise as a coach gave me access to a knowledge-base and skill-set that really helped me move forward. Anna’s styles is both thoughtful and insightful, curious and (where necessary) challenging, and through working with her, I have developed greater confidence and a clearer idea of where I am headed. Sarah, 48

Anna helped me to identify the steps I needed to take to move my career to the next level. She helped me to plan my strategy for work better and focus my mind on my key professional goals. You can tell Anna really wants to help people get the best results and I found her style of positive motivation empowering. Kathy, 34

What’s included in your New Job Negotiation course:

  • 30 min introduction session with Anna

  • Online course full of expert advice and exercises to help you prepare for your negotiation

  • 2 hours of 1-on-1 negotiation coaching with Anna to empower you to negotiate authentically

  • Forever access to the community of badass women who negotiate like you

  • Forever exclusive content about negotiation, invites to our events and many more coming

Learn more about the process and what you get here. 

It's important you feel you can work with your selected coach. If, for any reason, you don't think there is a fit, you can choose a difference coach or ask for your money back.