Frequently Asked Questions


What do you mean by SHE?

When we say She, woman or women we mean anyone who self identifies as a woman or was raised as female even if they are non binary now. This is because our research has shown us that society conditions us as we grow up to make us think that ‘nice girls don’t ask’. This is bullshit of course but the psychological effects of this systemic conditioning on women across the whole of society has a wide reaching effect. As a result we have designed our course to reprogram that thinking in women to help prepare them to negotiate and win.

Can men take the She Wins course too?

As mentioned above, this course has been designed to address the problems that women specifically face when negotiating their package at a new job. Therefore men are welcome to take our course but may find it doesn’t reflect their world view or experience.

What about people outside the UK?

Women outside the UK are also welcome to purchase the coaching course and will likely find it very useful. All our research is based on studies conducted in the UK and the USA and course materials and coaching sessions are conducted in English.

Can you guarantee my negotiation will be successful?

No. This is your negotiation and you must take responsibility for the outcome. What we do is give you the knowledge and tools and support to optimise for a successful negotiation. Of course each negotiation is different so we can’t guarantee a success but we can guarantee the high quality of our course and our coaches.

What is your refund policy?

You can read our refund policy here.

What is your rescheduling policy?

You can read our rescheduling policy here.

Can I be a She Wins coach?

We are always looking for talented and experienced coaches to join our coaching team. We are particularly looking for women of different ethnicities to join the team in order to offer a diverse range of experience and more accurately reflect our clients. Please get in touch with us at to find out more about the process of becoming a She Wins coach.

Do you have any lower cost courses coming?

Yes we do. We are designing a course with no personal coaching (which is the bit that makes it cost more) but that includes all the negotiation tuition, strategy planning and practice with a community of women who want to support each other. You can sign up on the homepage to hear when it’s ready.